Hello Angel,
Please see the frameworks that I found for you below.
The Spaghetti Blogging Framework
Get to work, get to writing, and improve as you go. With a new blog, the most critical thing you can do is get into the habit of clicking “publish” and gaining visibility. Produce the best content you can at the time, and repeat. Don’t overthink it.
This idea of just shipping content is especially liberating for new startups and companies. When you blog liberally in the early stages, you release yourself from the burden of having to stay “on message” all the time, freeing yourself to get used to—and to fall in love with—the process of writing and sharing your content.
So how do you implement this? They’re two broad approaches you can take.
1. The first is to create content about anything and everything.
This was our approach. Our earlier content includes a post about SOPA, some random comics by our designers and a piece pondering whether Google had turned evil. As of writing, we’re a page 1 result for the query “why do white girls like Starbucks.” It was a free for all.
This is like trying to find the perfect spaghetti recipe by adding anything into the mix: jelly beans, bananas, chocolate. You’re trading focus for speed: you will get lucky and add a smart ingredient like meatballs every now and then, but know that it’s mostly random.
2. The second is the approach we’d take if we could have a do-over.
It uses themes to guide your spaghetti throwing. Rather than just adding random ingredients every time, we might have tried out out candy-flavored spaghetti for a month, then if it wasn’t making any sense, try fruit-flavored spaghetti the next time.
So instead of just one isolated post about white girls and Starbucks, we could have written a few more pieces on other cultural stereotypes, then see how those performed.
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The Skyscraper Technique
Here’s how it works:
Look for a piece of content in your niche that’s doing well.
Add value to it in some way, whether that’s adding graphical treatment, adding new layers of information or writing a companion piece. Make sure to credit the original author.
Reach out to everyone who shared the original and let them know about your spin-off.
Finding stellar content is easy. You can have this within a few minutes using Buzzsumo or simply by running a few web searches.
The second step is the crux of the technique: make something that really adds value to the original piece.
Think about the skyscraper analogy it’s named after: this will only work if the new content goes “higher” than the original. Creating a derivative work that doesn’t meet the bar of the original will likely fail to succeed the way you want.
See it in action: we saw this great post from Unbounce then put our designers to work in making it into a fun info-graphic on the ReferralCandy blog. (Interestingly, our version got twice the amount of tweets as the original.)
All credit for the Skyscraper Technique goes to Brian Dean, who explains it in greater depth here.
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The Hedgehog Concept
If you’re already in the habit of publishing and have a smart process for producing share-worthy content, the Hedgehog Concept will help you get to the next level: becoming an authority in your niche.
The Hedgehog Concept is a framework from Jim Collins’ book, Good To Great. It’s a way for companies to zero in on what makes them unique in their marketplace and untouchable to competitors.
Once you apply the concept, your content strategy instantly gets a lot smarter.
Pre-Hedgehog Concept, we would publish articles on topics with very weak links to our business, like why there should be more women in venture capital — popular and shared widely, but barely generates any leads. Post-Hedgehog, we now publish things like how a Kick-starter project secured 6-figure sales in less than a month. Still popular, but more relevant and much better at driving leads.
Figuring out your Hedgehog Concept isn’t easy and likely will require some debates and several arm wrestling matches within your team. But if your content strategy is stuck, it’s absolutely worth taking the time to step back and reassess your blog’s place in the market.
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Tofu-Mofu-Bofu
Tofu-Mofu-Bofu is a simple but powerful framework that will help you drive conversions with your content.
It does so by making sure that you’ve got content that addresses every part of your marketing funnel, from the Top to the Middle to The Bottom.
Here’s how that plays out:
Top of the Funnel = building awareness about you / the problem you address
Middle of the Funnel = teaching people how to choose a solution
Bottom of the Funnel = explaining why your product is the best solution
If you do a content audit of your blog, you may find that you’re completely ignoring at least one part of the funnel. That means you’re only speaking to certain segments and potentially missing out on huge swaths of potential customers.
-If your content is all Tofu, you’re doing a great service to people by educating and entertaining them, but it’s likely that you’re losing out on a lot of conversions downstream.
-If you’re all Mofu, then you’ve restricted yourself only to people who are aware of the problem you’re solving. Many blogs for tech startups are stuck here.
-If you’re all Bofu, be aware that your blog is essentially a digital brochure — great if your customers are all in the “selection” phase of their buying journey. If that’s not the case, it may be wise to diversify your content.
A critical step of putting Tofu-Mofu-Bofu to work is by having very well-developed customer personas. That way, you know where your most of your readers are in the funnel and can plan out your content calendar accordingly.
We learned this framework from the HubSpot blog, which happens to be an excellent example of a blog that has content for every step of the funnel.
You’ll also see the Tofu-Mofu-Bofu framework at play in our guide to referral marketing, which is one of the ways we’re making sure we’re hitting every part of the funnel.
Source:
http://fhands.com/EUhekok (bufferapp.com)
All the best, Julie B.
